San Francisco Travel's brand guidelines were out of step with their current brand and didn’t include adequate visual examples to illustrate what they were talking about in text.
For a company of about 100 employees, with international representation in 13 countries and multiple outside vendors, it was important to create one comprehensive document so that all parties have a clear understanding of how to represent and speak about the organization.
Role: Art direction, design and production
2016 HOW Outstanding Achievement Award Winner